Nike and RTFKT are working on the future of wearable NFTs in the metaverse!

“Imagine wearing a hoodie with a live skin and a pair of shoes with customized skin patterns that are changeable, all of them by Nike”.

Sounds interesting, right? That’s what Nike and RTFKT have been working on this year.

NIKE and RTFKT the two giants of the physical and virtual worlds are working on a new concept of wearable NFTs designed by their best artists.

Nike Dunk Genesis Cryptokicks as the first collaboration between NIKE and RTFKT is a collection of 20,000 pairs of sneakers powered with skin vials tech. Skin vials allow you to change the look of your sneakers, even with a single pair of shoes. You can collect, evolve and breed sneakers skins in the RTFKT ecosystem designed by Fewcious.

“NIKE x RTFKT AR Hoodie” is the first Nike hoodie engineered for AR, merging the physical and virtual worlds.

Although you might not know what AR is, but you have used the AR technology at least one time in your lifetime, especially while using Instagram and Tiktok effects.

Augmented Reality (AR) is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by a program. for example the iPhone’s Memoji is an AR effect, in a real-world environment, you have a 3D emoji on your head which is generated by a program.

So AR Hoodies are the same, meaning you can wear a Nike hoodie as an AR object.

Now you might be asking who is RTFKT?

RTFKT is a designing studio founded by Zapito, Ben, and Chris in January 2020 with the passion of building the future of fashion and collectibles, born from gaming and crypto culture.

At the beginning of the journey Zapito, Ben and Chris started with designing luxury retail stores, making iconic esports moments, creating logos for hip-hop artists, directing movies and music videos, and selling millions of CSGO and Dota skins and then disrupted fashion industries and created sneakers for legends.

As the new generation’s lives can’t be separated from gaming and technologies, the idea of merging the physical and virtual worlds is becoming a need and that’s why the future of fashion and collectibles is going to change with Nike and RTFKT collectibles.